Wednesday, December 8, 2010

3-D Analysis Debunks Conventional Wisdom On Sports Injury Prevention

Research Shows How Athletes Significantly Reduce Injuries While Gaining a
20-30% Improvement On Performance


Ask any coach, trainer or athlete about how to prevent injuries and the importance of stretching will come up. However, there is little evidence to suggest it is that beneficial. A recent study published by USA Track and Field showed that there is virtually no difference with injuries between runners who static stretched and those that did not. You can’t look at injury prevention without looking at performance improvement. True injury prevention lies between physiology and technique—and ZenoLink is one of the most accessible ways to analyze this.


ZenoLink is a cutting-edge biomechanics analysis and training tool used by athletes of all levels to improve athletic performance and significantly reduce injuries – through the power of 3-D. Over 15 years of biomechanical research using 3-D Motion Analysis shows that athlete’s have the ability to gain 20-30% improvement on their performance if they focus on one thing: coordination. The payout: athletes will naturally reduce their chance of injury due to their increased performance.


“Improving coordination, not stretching, is what increases efficiency of movement and reduces stress on joints and therefore risk of mechanical injury,” says ZenoLink founder and biomechanical expert, Chris Welch. “This is how we look at remedying injuries – we use our 3-D technology to diagnose performance. From this analysis, we can evaluate true performance output and root causes of power leaks, inefficiency and injury potential. We then prescribe a Progressive Skills Training solution to improve your performance, efficiency and coordination, which naturally reduces your risk of injury.”


By zeroing in on what’s really happening during an individual’s sports activity, ZenoLink provides athletes, coaches and trainers an easy and affordable solution that significantly reduces an athlete’s risk of injury while dramatically increasing their performance. Using specialized 3-D Motion Analysis, ZenoLink captures data related to functional movement, and turns it into a digital model of the athlete’s motion, taking the guesswork out of identifying mechanical flaws or restrictions in coordination that may be causing nagging chronic injuries.


Here’s how ZenoLink works:

Step 1: Collect Data. The athlete is filmed in their natural athletic environment: hitting a golf ball or baseball, serving a tennis ball, firing a lacrosse shot. The process is easy – without the use of sensors, wires or a vest.

Step 2: Data Analysis. The video is made into a 3-D model of the athlete at the ZenoLink performance lab in Endicott, NY. Their biomechanical engineers interpret the movement of the model using specialized software to gather measurements including kinetic linking, joint range of motion, body segment coordination and outcome parameters.

Step 3: Get Results! ZenoLink provides the athlete with a specialized program that targets specific areas to help them get dramatic results toward improving their athletic potential and reduce their chances of injury. Athletes as well as their coaches and trainers can access their results on zenolink.com to incorporate the PST program into their current strength and conditioning routines.

The process of incorporating ZenoLink into existing training programs is simple, effective and technically powerful, with proven results.

Wednesday, November 24, 2010

Improving Your Baseball performance with 3-D! Part 3: The Efficient Base Runner

ZenoLink Founder and Biomechanical Expert, Chris Welch, Offers Expert Commentary in this Three Part Series on the Use of 3-D Motion Analysis to Improve Baseball Player’s Performance

A popular misconception about base running is that it’s all about speed. Speed is great, but efficiency is better, especially when it comes to the score. A player eventually reaching home plate often depends on their ability to strategically steal second or run to third on a ground ball. Despite base running being a fundamental skill for a team’s ability to score runs, crucial mistakes still happen at all levels of the game. ZenoLink founder and biomechanical expert, Chris Welch, explains where these errors lie.

“The first three steps are the most important in base stealing,” says Welch. “The key to getting a jump start and a successful stolen base lies in the player’s ability to ‘push and pull’ – push against the ground with maximum force, then rapidly pull the foot off the ground and swing the leg forward.” Another key Welch contributes to successful base runners is good core stabilization. “Core stabilization allows for the ability to create a counter torque between the pelvis and the upper torso, which is the key in creating the ‘pull’ part in the push/pull action, which is where most athletes lose a step”

Chris Welch is the founder of ZenoLink and the leading expert on sports injury prevention and increased performance for athletes as it relates to one simple solution: coordination through understanding biomechanics.

Monday, November 22, 2010

Golf's Best Kept Secret

We wanted to share with you first hand what Tiger Wood’s new swing coach, Sean Foley, Anthony Kim’s coach, Adam Schriber and the legendary David LeadBetter have to say about ZenoLink in a recent article that appeared in Global Golf Post today titled: Golf’s Best Kept Secret. We would love the chance to work with you and bring the power of 3-D technology directly to your game.


Monday, November 15, 2010

How to Improve Your Baseball Performance Utilizing the Power of 3-D - Part 2: The Consistent Pitcher

ZenoLink Founder and Biomechanical Expert, Chris Welch, Offers Expert Commentary in this Three Part Series on the Use of 3-D Motion Analysis to Improve Baseball Player’s Performance

Entering the World Series, the Rangers relied heavily on their offense and ace, Cliff Lee, to carry them to victory. While their pitching flop in game one was rare, this kind of inconsistency proves to be costly for the whole team. ZenoLink founder and biomechanical expert, Chris Welch, has discovered through his research exactly how a team’s strongest player can become their weakest link.

The key to a successful pro pitcher is the ability to maintain their velocity consistently and to have control of every pitch. Welch’s research shows that arm speed and the ability to accelerate the pitch at maximum velocity is predominantly a function of the pitchers ability to internally rotate the shoulder, while simultaneously extending the elbow. “When this is done effectively, internal shoulder rotation speeds can reach upwards of 8000 degrees/second at ball release,” says Welch. “The ability to create this high speed and maintain control consistently is directly related to lower body mechanics and core stability. Explosive leg power, stride length and direction are all crucial to initiate the speed development of the arm.”

Chris Welch is the founder of ZenoLink and the leading expert on sports injury prevention and increased performance for athletes as it relates to one simple solution: coordination through understanding biomechanics.

Stay tuned for Part 3: The Efficient Base Runner.

Tuesday, November 9, 2010

How to Improve Your Baseball Performance Utilizing the Power of 3-D - Part 1: The Well-Rounded Hitter

ZenoLink Founder and Biomechanical Expert, Chris Welch, Offers Expert Commentary in this Three Part Series on the Use of 3-D Motion Analysis to Improve Baseball Player’s Performance

The 2010 season has been labeled “the Year of the Pitcher” since good pitching is what puts your power hitters to a halt. But are power hitters what really raise the score? Traditionally, power hitters strike out more often. According to ZenoLink founder and biomechanical expert, Chris Welch, their rotational lower body power may mean more home runs, but they are also at a disadvantage for off-speed pitches, meaning more strikeouts.

“The best hitters are a blend of linear and rotational output,” says Welch. “With ZenoLink, we can evaluate a batter’s true performance output and root causes of power leaks, inefficiency and even injury potential. From this analysis, we provide ways to improve their coordination through a better Center of Mass and Center of Pressure (linear) backed by strong and steady torque (rotational). This gives a batter the steady swing needed to make contact with the ball, but with more power behind it, thus lowering their strikeouts and raising their ability to hit strategically.”

Chris Welch is the founder of ZenoLink and the leading expert on sports injury prevention and increased performance for athletes as it relates to one simple solution: coordination through understanding biomechanics.

Stay tuned for Part 2: The Consistent Pitcher.

Monday, June 7, 2010

Can Tiger Woods Use Technology to Replace His Swing Coach?

Prior to Tiger Woods beginning his title defense at the Memorial Golf Tournament, he announced his decision to rely on technology including video rather than replace Hank Haney his former swing coach. This decision was discussed in a recent USA Today article by Jerry Potter titled “For now, no swing coach: Tiger chooses to call the shots”. Woods was quoted in this article as saying: "That's the great thing about technology," he said. "We can use video. That's what I've been doing and been working on it that way."

We here at ZenoLink don’t think that this is all that surprising. Technology has advanced to the point where knowledgeable athletes can better impact their own performance.

A common misconception especially in golf is that an athlete’s analysis of mechanics and performance will lead to over thinking: “paralysis by analysis”. We find just the opposite is true, the better an athlete understands his/her body and what it is capable of, the more aware they are of movement, the better they perform. This is true whether they choose to work with a coach or on their own.

Technology like ZenoLink makes Tiger’s approach more possible today than ever before. Standard video can become the medium for quantitative 3-D biomechanical assessment. This sounds complicated, but in reality it’s about understanding coordination.

Woods isn’t the first golfer nor will he be the last to employ this approach. In the mid 90's golfer Greg Norman at the peak of his career used our technology, in combination with an in-depth understanding of his body and swing to perfect his game as the #1 golfer in the world. Greg interacted directly with our technology as well as relying on key swing coaches and physical trainers who also employed the ZenoLink information.

The ability to measure and quantify movement patterns allows an athlete to affect change at its core. In other words, re-shape mechanics by re-shaping how the body moves. This has been proven to be the only effective way to impact functional performance. Understanding biomechanics is the first step, becoming more proprioceptively aware of your body is the next and then developing more effective coordination through feel is the last step.

Whether Tiger chooses to work with another swing coach sometime in the future or not, his ultimate success, the same as every other athlete professional or amateur, lies in the ability to better understand his own body and its impact on swing mechanics and playing performance.

Friday, May 7, 2010

Working with Kaylin Isler on Lower Body Mechanics - Golf swing

Training on "unstable" services is a very popular thing to these days. In golf many times, golfers are asking to perform swings on foam rollers or other unstable platforms in an effort to promote balance and better proprioception and stability. Unfortunately unless a golfer has good lower body mechanics, which most even at elite levels do not, you are actually going to degrade lower body power input and negatively impact weight shift and torque patterns.

The one unstable surface we have found that promotes good lower body mechanics at the same time providing an unstable platform is the Reebok Core Board.

In this video post I have chosen excerpts from a progressive skills training (PST) workout with zenoLINK/welch-e technologies sponsored professional golfer Kaylin Isler. Training took place at Total Concept Golf in Southlake, Texas outside of Dallas. In this video we discuss the use of a Reebok Core Board as a unstable surface which provides feedback and training while at the same time helps to promote effective lower body mechanics.

video blog: Kaylin Isler - core board