Wednesday, December 8, 2010

3-D Analysis Debunks Conventional Wisdom On Sports Injury Prevention

Research Shows How Athletes Significantly Reduce Injuries While Gaining a
20-30% Improvement On Performance


Ask any coach, trainer or athlete about how to prevent injuries and the importance of stretching will come up. However, there is little evidence to suggest it is that beneficial. A recent study published by USA Track and Field showed that there is virtually no difference with injuries between runners who static stretched and those that did not. You can’t look at injury prevention without looking at performance improvement. True injury prevention lies between physiology and technique—and ZenoLink is one of the most accessible ways to analyze this.


ZenoLink is a cutting-edge biomechanics analysis and training tool used by athletes of all levels to improve athletic performance and significantly reduce injuries – through the power of 3-D. Over 15 years of biomechanical research using 3-D Motion Analysis shows that athlete’s have the ability to gain 20-30% improvement on their performance if they focus on one thing: coordination. The payout: athletes will naturally reduce their chance of injury due to their increased performance.


“Improving coordination, not stretching, is what increases efficiency of movement and reduces stress on joints and therefore risk of mechanical injury,” says ZenoLink founder and biomechanical expert, Chris Welch. “This is how we look at remedying injuries – we use our 3-D technology to diagnose performance. From this analysis, we can evaluate true performance output and root causes of power leaks, inefficiency and injury potential. We then prescribe a Progressive Skills Training solution to improve your performance, efficiency and coordination, which naturally reduces your risk of injury.”


By zeroing in on what’s really happening during an individual’s sports activity, ZenoLink provides athletes, coaches and trainers an easy and affordable solution that significantly reduces an athlete’s risk of injury while dramatically increasing their performance. Using specialized 3-D Motion Analysis, ZenoLink captures data related to functional movement, and turns it into a digital model of the athlete’s motion, taking the guesswork out of identifying mechanical flaws or restrictions in coordination that may be causing nagging chronic injuries.


Here’s how ZenoLink works:

Step 1: Collect Data. The athlete is filmed in their natural athletic environment: hitting a golf ball or baseball, serving a tennis ball, firing a lacrosse shot. The process is easy – without the use of sensors, wires or a vest.

Step 2: Data Analysis. The video is made into a 3-D model of the athlete at the ZenoLink performance lab in Endicott, NY. Their biomechanical engineers interpret the movement of the model using specialized software to gather measurements including kinetic linking, joint range of motion, body segment coordination and outcome parameters.

Step 3: Get Results! ZenoLink provides the athlete with a specialized program that targets specific areas to help them get dramatic results toward improving their athletic potential and reduce their chances of injury. Athletes as well as their coaches and trainers can access their results on zenolink.com to incorporate the PST program into their current strength and conditioning routines.

The process of incorporating ZenoLink into existing training programs is simple, effective and technically powerful, with proven results.